Googles operations and supply chain strategy

Executive summary Google is a US international giant corporation that deals with Internet-based services and products. In the recent years, Google has been experiencing unprecedented growth and currently the corporation manages more than a million servers and attends to a billion plus search engine appeals in a day.Advertising We will write a custom essay sample on Google’s operations and supply chain strategy specifically for you for only $16.05 $11/page Learn More The initial operations of Google servers were constructed with cheap hardware. However, 2004 was the turning point of the company after the initial public offer, which saw the floating of 19,605,052 shares each going for $ 85. The capital raise through the IPO gave Google the much needed market muscle to face its competitors. Google’s management has continuously adopted good management practices, which have seen the introduction of employee motivation programs like swimming, gam ing, and bodybuilding practices in a gym among others. Google has also embraced dynamic supply chain strategies that accommodate the ever-changing market demands. Conclusively, the operations and supply chain strategies, adopted by Larry Page and Brin, have evidently played an enormous task in enabling Google be an excellent company for its employees. Introduction Google is a US international corporation that offers Internet-associated services and products, comprising Internet search as well as advertising expertise. Google is a fortune 500 company. As the founders of the company, Sergey Brin and Larry Page jointly own 16 per cent of the total shares of the company. Google shifted to its present headquarters in California in the year 2006. Fast growth has prompted a string of the company’s achievements and products (Clemons Madhani 2010). Google has progressively turned into a hardware corporation having its collaboration with key electronics producers on its upper-end. Rou ghly, Google manages more than one million servers in information centres all over the globe, and attends to more than a billion search appeals, as well as enormous user-created information daily. Google provides online software comprising social systems and email. The products of the company also include appliances for managing and editing pictures, Internet browsing, and online messaging.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, the prevailing market situation of the services of Google has brought denigration of the company regarding concerns of copyright, confidentiality, and control (Eko, Kumar Qingjiang 2012). The success of the company undoubtedly translates to excellent environment for its employees. This paper seeks to answer the question on the operations and supply chain strategy implemented by Larry Page in making Google an excellent area to work. The operat ions and supply chain strategy employed by Larry Page have led to the success of Google. Funding and early public contribution The initial operations of Google servers were constructed with cheap hardware. At this time, the working environment for employees was yet to be established. The initial financing was a contribution by co-establisher of Sun Microsystems, Bechtolsheim Andy, in the year 1998 (even prior to incorporation of Google). A year later, in 1999, Larry Page and Brin attempted to sell the search engine, but the proposed bid failed to reach their expectations. In mid the same year, they got a $25 million financing with chief investors comprising the Kleiner Perkins Caufield Byers. The initial public offering (IPO) of Google happened in the year 2004. A total of â€Å"nineteen million, six hundred and five thousand, and fifty-two (19,605,052) shares were offered at $ 85 each† (Finkle 2012a, p.869). The shares were traded in a distinctive online auction system. The contribution from the sale of the shares granted the company a market capitalization. Yahoo, which is a business rival of Google, as well benefited from the sale of shares since it owned around eight million shares of Google prior to the IPO. During this period, Page, Brin, plus Schmidt Eric decided to work jointly for twenty years (until 2024). Many people thought that the IPO of Google could bring modifications in the culture of Google, thus affect the working environment of its employees. Explanations extended from the force by shareholders to have worker benefits cut down to the reality that a vast majority of the company administrators could immediately become millionaires.Advertising We will write a custom essay sample on Google’s operations and supply chain strategy specifically for you for only $16.05 $11/page Learn More In response to this concern, Larry Page and Brin assured, in a statement to prospective financiers, that the IPO could in no way alter the culture of the company (Finkle 2012b). In an attempt to uphold the distinctive culture of Google, Larry Page and Brin created the office of a Chief Culture Officer. The role of the Chief Culture Officer is to build up and uphold the culture. This officer as well functions as the Director of Human Resources. Nevertheless, there are claims of ageism and discrimination that the company has received from former workers (Finkle 2012b). Operations and supply chain strategy Larry Page adopted numerous operations and supply chain strategy to make Google an excellent place to work. In the working environment of Google, employees have an opportunity of spending off their calories in a gym filled with the necessary equipment. For employees that are aquatically leaning, there are swimming pools where electric pumps are used to pump water in a single direction and thus create a current in that one direction, which ameliorates the swimming experience (Finkle 2012b). To keep t hem safe, lifeguards are provided. Employees can as well play against one another in a fast game of billiards, football, or ping-pong. Game tables are found in numerous of the constructions on campus. Video games are as well available for those who love the games and this diversifies the options that employees have for relaxation (Finkle 2012b). The healthcare plan of Google at the working environment allows employees to make appointment with a physician if they experience an injury or feel unwell when at work. In spite of the decent pay coupled with numerous perquisites, working at Googleplex comes with its challenges (Hagiu Yoffie 2009). Luckily, for Google staff, they can make the most of a massage programme that is subsidized. The twenty per cent time programme is another eminent advantage of working at Google. Google permits its workers to utilize up to 20% of their job week at Google to perform individual projects (Finkle 2012b).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Therefore, employees have one full workday to engage in activities outside the formal tasks. There are declarations that several of the creations in Google Labs initiated as pet schemes in the 20 % time programme. Since Google provides a comfortable work environment for its employees, the majority of them use approximately 20 hours at work because they have all they require (Finkle 2012b). Larry Page and Brin have kept on making changes and moving past the search engine. Their operations and supply chain strategy directly works to better the working environment within Google for its employees. The company presents e-mail, immediate messaging, in addition to services of cell phone text messaging. Further Google services comprise a computerized news spot, a network blogging spot, imaging software at no cost, and a spot for programmers concerned with forming fresh applications (Hagiu Yoffie 2009). In the year 2006, the company was poised to confront PayPal in the online account dealin g, and offer eBay a return for its efforts in the Internet auction dealing. The e-mail service of Google is distinctive, similar to the company itself. Started in the year 2004 as Gmail (Google mail), it was accessible to beginners just on request from somebody who had the service already. Gmail includes e-mail as well as instantaneous messaging so that customers can e-mail in the habitual way and visit in actual instant. The AdSense programme of Google is its main revenue producer. This programme permits every Web site to issue advertisements on every one of its pages. There is a reward to the issuer of the Web site each time somebody selects on an advertisement derived from that page. Using this programme, it is also possible for Web site publishers to verify the number of people that log on to the site, the charge per selection, and click-through charges just to mention but a few (Hayes Bodhani 2011). This programme as well can modify the kind of advertisements put on a Web site , to be precise, publishers can obstruct adverts they do not need to come into view, for example, opponent ads, advertisements regarding death or hostilities, and advertisements for material for adults only. Another service of the company popular with clients is Froogle that employs Google search expertise to let users hunt for and evaluate products by kind, cost, value, and other qualities. The company has evidently become a noteworthy existence on the Internet and in everyday lives of its users. This plays a key role in bettering the working environment for employees (Schmidt 2010). Conclusion It is frequently difficult to visualize life exclusive of computers; nevertheless, the progress in the computer world has been vast and unbelievably fast (Boyer Verma 2009). This aspect has given room to services like those of Google, thanks to its founders, Larry Page and Sergey Brin. As outlined in this paper, Google has played a leading role in improving expertise such as information tec hnologies through its various services. Indubitably, technological developments in Google have brought about reduction in costs to the user, better capabilities, pleasant environment for its employees, and excellent quality in every type of business making use of its products and services. At times, it appears as if new experts of the company are arising every day. The operations and supply chain strategies, adopted by Larry Page and Brin, have evidently played an enormous task in enabling Google be an excellent company for its employees. Reference List Boyer, K Verma, R 2009, Operations and Supply Chain Management for the 21st  Century, South-Western College Pub., Nashville. Clemons, E Madhani, N 2010, ‘Regulation of Digital Businesses with Natural Monopolies or Third-Party Payment Business Models: Antitrust Lessons from the Analysis of Google’, Journal of Management Information Systems, vol. 27 no. 3, pp. 43-80. Eko, L, Kumar, A Qingjiang, Y 2012, ‘To Googl e or Not To Google: The Google Digital Books Initiative and the Exceptionalist Intellectual Property Law Regimes Of The United States and France’, Journal of Internet Law, vol. 15 no. 7, pp. 12-30. Finkle, T 2012a, ‘Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc.’, Entrepreneurship: Theory Practice, vol. 36 no. 4, pp. 863- 884. Finkle, T 2012b, ‘Note to Instructors for Corporate Entrepreneurship and Innovation In Silicon Valley: The Case of Google, Inc.’, Entrepreneurship: Theory Practice,  vol. 36 no. 4, pp. 885-887. Hagiu, A Yoffie, D 2009, ‘What’s Your Google Strategy?’, Harvard Business  Review, vol. 87 no. 4, pp. 74-81. Hayes, J Bodhani, A 2011, ‘Google’, Engineering Technology (17509637), vol. 6 no. 10, pp. 33-39. Schmidt, E 2010, ‘Google’s CEO on the Enduring Lessons of a Quirky IPO’, Harvard  Business Review, vol. 88 no. 5, pp. 108-112. This essay on Google’s operations and supply chain strategy was written and submitted by user Danny Garrett to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

7 Social Media Checklists to Boost Your Efficiency - CoSchedule

7 Social Media Checklists to Boost Your Efficiency As a marketing manager, you have a ton of work to do. Between projects, reports and more, trying to manage social media (which is a lot of work in and of itself) can put on a lot of stress. You have to check in on your campaigns, approve graphics, pull analytics, and the list goes on. Having a checklist in place can help you ensure that you’re getting all your work done promptly and you’re not missing any critical steps. Since we’re such believers in checklists, we created seven social media checklist templates for you. There are printable and editable versions for each one, too, making it easy to manage everything you need to get done. So what are you waiting for? Start reading and using your free checklists now. 7 Simple Social Media Checklists to Boost Your EfficiencyDownload Your Social Media Checklist Bundle Your Social Media Checklist Bundle includes seven unique checklists: Daily Social Media Checklist General Management Social Media Checklist Social Media Campaign Checklist Social Media Audit Checklist Quarterly Social Media Analysis Checklist Social Media Crisis Communications Checklist Social Media Strategy Checklist Each checklist comes as a PDF and Word Document so you can edit and adjust each one to fit the specific tasks you need to complete.Why Are Checklists Important? Checklists are essential for any manager. Actually, that’s true for almost any position, which is why they are so critical to today’s work environment. In fact, Atul Gawande, author of â€Å"The Checklist Manifesto†Ã‚  talks about how to the world is so busy and complicated that we need a checklist to keep up with everything. He’s literally a surgeon, too. If he needs checklists, marketers probably do as well. Checklists help by: Keeping you on track and organized. Ensuring that you don’t forget something in the process. Help you maintain consistency. Help delegate tasks to the rest of your social media team and ensure that they are also getting their work done. Still don’t believe me? Take a look at a day in the life of social media manager  Mario Moreno (a global social media manager for a massive retailer): And that’s just one day! Not to mention, that’s just social media. You’re probably balancing other things on top of your social media management. In summary, get yourself a checklist, there’s too much going on with your day-to-day work not to. Create Checklists In With Task Templates You can move all of your checklists into one place with Task Templates  from . Getting them set up in your calendar is easy. Select the task template icon: Add in the tasks from your checklist and assign them to a person in your calendar with a due date: Title and save your template once it’s ready: Ready to try managing all your content + social media marketing on one calendar and build your own checklists with Task Templates? Start a free trial or schedule a demo now. 7  Social Media Marketing Checklists For Managers Okay, we’ll stop being a dead horse here. You can see that checklists are essential for social media managers.  So, let’s dive into each one we've included in this post. Table of Contents: Daily Social Media Checklist Social Media Management Checklist Social Media Campaign Checklist Social Media Audit Checklist Social Media Analysis Checklist Social Media Crisis Communication Checklist Social Media Strategy ChecklistA Daily Social Media Checklist First on our list is a daily social media checklist. It looks something like this: Get your free daily social media checklist from @here:Finish Any Outstanding Tasks The first part of any social media marketers day should be to finish any outstanding tasks from the day before. Check That Posts That Are Publishing Today Are Ready To Go This step in your daily checklist involves three parts: Ensure that any accounts tagged in your posts are correct. The last thing you want to do is send out a post that links to the wrong account. Make sure any links in your posts are working. Broken links are no good. Double-check for spelling errors. Simple mistakes can leave a lasting (and unfortunately, negative) impression. Review Any Meetings On Your Agenda For Today Meeting to discuss an upcoming campaign? Do yourself a favor and review your notes and research before you head in. Check The Status Of Upcoming Graphics and Videos If upcoming posts still don’t have the images, graphics, or videos they need, check in with the teams responsible for creating them. This is especially important because if you and need to make edits, you don’t want to be adding visual content at the last minute. Review Any VIsual Media That Needs To Be Approved For Your Social Channels If graphics or videos are waiting for approval, make your edit notes and get them back to their respective teams in a timely manner. Edit Upcoming Content For Each Social Media Channel If you have a writer crafting social copy, review every post before it’s published. Approve Any Content That Is Ready For Publish Once the graphics are uploaded, and the content is edited, you can approve your posts to publish to your channels. Ensure that your social media publishing tool has approval features to make sure everything that publishes is actually ready to go. Engage With Thought Leaders There are thought leaders in every industry. Set aside time each day to engage with them, and find new people to follow. Share advice, tactics, and more to help develop that relationship. You never know when they might call for a favor. Plus, engaging with thought leaders can help keep you on top of the latest trends in your industry and increase your authority. Reshare Content From Partners and Influencers If you are working with a partner or influencer, show their content a little love by sharing it to your channels. This can also help fill gaps in your social media schedule if you’re running out of content ideas. Update Your Social Media Calendar Your social media strategy lives and dies by your calendar. Which means that it should always be up to date. Check in every day to ensure projects, messages, reports, and meetings haven’t moved dates. Did You Know?: is the industry's leading marketing calendar, making it easy to plan and publish all your content and social media posts in one place. Engage With Potential New Customers Social media is all about engagement. With companies all over the social media sphere, it’s easier for customers to have their voice heard by the organizations they love (or hate). This is a task that would be easy to pass down to another team member if you don’t have time to respond to every request. Read Industry News Interacting with thought leaders in your industry is not going to be enough to keep you on top. Reading articles and the latest industry news can help you fill that gap though. Subscribe to blogs and follow social accounts that share relevant news about your industry. Use tools like Feedly  or Flipboard  to help find the latest news. Curate Content For Your Social Media Channels It can be tough to create enough content to keep your social channels full. Fortunately, content curation can help fill those gaps. Look for stories that your customers and fans would enjoy reading and add them to your publishing tool. Did You Know?: 's Chrome extension makes it easy to curate social media content on your marketing calendar. Back to Table of Contents Social Media Management Checklist Another checklist in your bundle is a general management checklist. These tasks are ones that usually fall to management alone and should always be a part of your list. It could look something like this: Get your free social media management checklist from @here:Check The Workload Of Your Team Check in with your co-workers periodically to make sure that they aren’t overwhelmed with their workload. (Or worse they don’t have enough to do). If they are overwhelmed, try shifting tasks so they can regain their balance and get caught up. Do This With : 's Team Performance Reports allow you to measure your team's productivity and adjust workloads accordingly. Monitor Upcoming Campaigns If you’ve got a big campaign on the horizon, you may want to make sure that everything is on track to be completed by the intended launch date. Make it easier on yourself and your co-workers and commit to having all the graphics, content and videos done before launch, so you have time to review and get edits completed before things start to publish. Do This With : You can schedule entire campaigns using Social Campaigns  in . Create posts, schedule posting times, and measure their performance, all in one place. Check Incoming Messages There are three reasons that as a manager you would want to check in on the incoming messages from your social media channels. Checking incoming messages may help you spot a crisis before one starts. If you can step in and help calm down an angry customer before calamity ensues, your whole organization will thank you. You can help manage customer engagement. You might even uncover some positive reviews of your product that you can reshare. Prepare For Upcoming Strategy Meetings As a manager it’s up to you to steer the social media ship, so preparing for those upcoming strategy meetings is going to fall on to your plate. One way to stay on top is continuous research to help you see what’s going on in the social media realm. Prepare Reports For Upper Management Or Clients Your reports are what show the success (or failure) of your work. Your reports should be easy to read by anyone in your company. They should include any metrics that show that you reached or missed your goals and a brief analysis on why something did or didn’t work. Do This With : offers robust social analytics and reporting features to measure every post and campaign. Monitor Competitor Channels The saying keep your friends close, keep your enemies closer comes to mind here, but having your competitors in the back of your mind can give you that extra drive to be better and do more. Back to Table of Contents Social Media Campaign Checklist Campaigns come up frequently in social media, so it’s vital that as a manager you have a process to follow that makes it easier to crank them out and get them published. The following checklist can help you do just that. Get your free social media campaign checklist from @here:Brainstorm A Theme With Your Team You have to create a lot of campaigns in a year, and as they say, two heads are better than one. Round up your social media team to help you brainstorm the theme for your next campaign. Recommended Reading:  This Is The Best 30-Minute Content Marketing Brainstorming Process Outline The Dates For Your Campaign Three major dates need to be outlined for any campaign: When you need to start working on creating content. When your campaign goes live. When your campaign ends. Determine Your Audience Depending on the theme of your campaign and the message you want to send, the audience you are targeting may shift a little bit. You also need to determine what message you need to share with them that would resonate and  grab their attention. Recommended Reading: How To Find Your Target Audience And Create The Best Content That Connects Set An Ad Budget (If Necessary) If you decide that you are going to add any paid ad promotion to your campaign you need to set a budget. Outline how much you are going to spend: In one day. On one post. On the total campaign. Recommended Reading: How To Make The Most of Facebook Advertising To Reach New Audiences With Rachel Wiinanen From [AMP063] Outline Necessary Image And Video Needs The next step is to outline any necessary image or video needs that you might want to add to your campaign. Include things like: Videos for each channel. Infographics. Photos for each channel. Cover photos. Profile photos. Anything else your team might need. Once you have those initial requests, send them to each team to determine how much time they would need to complete them. Recommended Reading: The Best Guide to Social Media Image Sizes Every Marketer Needs Assign Deadlines To Team Members For Projects Each member of your social media team, as well as your graphic designers and video production crew, needs a deadline that they need to have their work done. Set them early, so you have time for edits and changes before your campaign launches. Do This With : Task Templates  make it easy to build reusable checklists right inside your marketing calendar. Choose Your Hashtags Decide as a team if you are going to use any unique hashtags to identify your campaign on channels like Twitter and Instagram. If you decide to add your hashtag decide on spelling and spacing in advance. Write Post Copy Either you or your social media writers now need to write copy for your campaign. Use our Social Message Optimizer  to create the best content for every channel. Recommended Reading: How To Write The Best Social Media Posts [Backed By 6,399,322 Messages + 11 Studies] Shoot/Design Visual Content Once your message copy has been created direct your designers and video producers to create the necessary visual content for your campaign. Edit Content After your writers have created that initial message copy, go through each post and check for: Spelling errors. Grammar errors. Accounts are tagged correctly. Hashtags are spelled correctly and used on the right channels. Approve Graphics/Videos Once your designers and producers are done with any necessary images or videos, review each one to make sure that it is ready for publishing. Check Links Another thing to check off your list is to ensure the links in your posts are leading to the right places. You may need to check that each one of your posts has been run through a link shortener (if you use one). Upload Messages To Your Publishing Tool Once everything is approved, upload your messages into your social media publishing tool. Ensure that each message is paired with its appropriate visual counterpart. Do This With : Use Social Templates  in to easily recreate posting cadences and frequencies. Schedule Your Campaign Your next step is to schedule your campaigns. Once you have your posts uploaded, turn your campaign live. Do This With : You can schedule your social media messages to go out at the best times with our Best Time Scheduling Feature. Measure Your Results The last step in your process is to measure the results of your campaign. Remember, you can make it easy by using ’s Social Campaign Report, where we’ll do all the work for you. Back to Table of Contents Social Media Audit Checklist Once a year you’re going to run a social media audit. It’s tedious but necessary. A checklist will help you ensure that you don’t miss a step in your auditing process. [Tweet "Get your free social media audit checklist from @here:Review And Secure All Your Social Media Profiles Make sure that your profiles are up to date and all of your passwords are stored in a secure location like LastPass  or 1Password. Analyze The Performance Of Each Of Your Social Media Profiles Check your data to see if your social media profiles and their messages are connecting with your audience and producing engagement. If not, it may be time to ax them. Review Your Publishing Schedule Check your schedule and see if the amount of content you posted to each channel was enough to generate engagement. If not, consider adding or back off the number of times you post on a channel. Run An Audience Analysis Using the same resources you did to develop your first audience, review your demographic data to see if you are still attracting the same audience. Complete A Content Analysis Review what content types did and didn’t connect with your audience on each social media channel. Run A SWOT Analysis Determine the strengths, weaknesses, opportunities, and threats that your organization currently faces on social media. Review Goals From Previous Year Determine if you and your social media team met the previous year’s goals. Recommended Reading: How To Complete A Social Media Audit In Nine Steps (+ Free Template) Back to Table of Contents Quarterly Social Media Analysis Checklist Each quarter you’re going to need to check in to see if your efforts are producing the results you want. In other words, you’re going to need to run a quarterly social media analysis. Here is the checklist you’ll need to make sure you get everything done. Get your free quarterly social media analysis checklist from @here:Decide Your Time Period For Analysis What dates are you going to gather your data from? If going quarter by quarter, you’d be looking at a three-month period for each one. Create Your Report Template Create a template with sections for every piece of data you need to gather. This can help ensure that you don’t forget to collect data for a specific section from one quarter to another. Recommended Reading: The Best Social Media Report Template to Show Your Results Gather Data Using your reporting tools, gather the data you need. Analyze Your Data Look for trends, patterns and other consistencies that can help you interpret what your audience wants to see from you. You should also be looking for data that shows that your team is (or isn’t) on track to meet their goals. Recommended Reading: How to Drill Into Data To Extract Powerful Social Media Insights Prepare Your Report Place data into your report and provide a summary of overall trends and patterns for upper management or your client. Recommended Reading: The Best Social Media Report Template to Show Your Results Send To Client Or Upper Management Send the report to whoever needs to see it. Prepare and respond to any questions that may come from your client or management based on your report. Decide If Your Strategy Needs Adjustment Based On Analysis Based on your report and the data you gathered, adjust your strategy to ensure your team meets the goals that were set for them. Back to Table of Contents Social Media Crisis Communication Checklist As a   manager, you need to be prepared at all times for a communication crisis. This could stem from your work or something that happens within your organization. Either way, you need to be ready. Here is the checklist you’ll need. Get your free social media crisis communication checklist from @here.Pause All Social Media Campaigns Immediately The minute a crisis happens, pause all of your social media campaigns immediately. No post should go out until you’ve spoken with upper management. Check In With Upper Management To Determine Next Steps Meet with the other managers to decide what steps the company needs to take. Determine What Kind Of Messaging Should Be Used Work with your public relation team to decide what type of language and messaging should be used to respond to the crisis. Respond Individually To People On Social Media If a flood of mentions and comments come in during a crisis, take the time to respond to them individually, but only after messaging and language has been determined by management. Issue An Apology From The Company The first social media message you send after the crisis has occurred should be an apology from the company. Edit Campaigns For Content That May Inflate Crisis Again Edit your campaigns to ensure they have no mention of anything related to the crisis, or why it occurred. Resume Campaigns Once the crisis has passed, resume your campaigns again. Recommended Reading: How To Build a Thorough Social Media Policy to Prevent Emergencies Back to Table of Contents A Social Media Strategy Checklist The last checklist on this massive list of checklists revolves around your social media strategy. Like your audit checklist, this list is used maybe once a year or once per quarter to review how things are going. Here is the list of things you’ll need to do. Get your free social media strategy checklist from @here.Review Last Year’s Strategy Determine what did and didn’t work from your strategy and why. Throw out what didn’t work and revamp or keep what did. Research New Trends And Ideas Keep your strategy fresh by researching the latest emerging trends and ideas that might work for your organization. Review Your Target Audience Decide if this is still the audience you want to be attracting to your organization. If it is, make sure that your audience profile is up to date. If it isn’t, decide who your new audience will be and create a new profile. Review Your Business Objectives Talk with your CMO to determine the new business objectives that have been set, so your team can create goals based on them. Set Goals Set your goals based on your business objectives. Recommended Reading: How To Set SMART Marketing Goals Establish Your Metrics And KPIs Determine the data points you need to track in order to prove that you are meeting your goals. Determine Tactics Decide which tactics your team is going to use on each social media channel to meet your goals. Map Out Seasonal Campaigns On Social Media Calendar Use recurring sales or seasonal campaigns and plan them out in your social media calendar in advance. Establish Your Reporting Schedule Determine how often and when you are going to report on the progress of your social media strategy and goals to upper management or a client. Back to Table of Contents See How Easy Checklists and Can Help Improve Your Efficiency You now have the tools you need to help get your work done even faster than you were before. Each one of these checklists can be edited to fit your schedule. Once you’re ready to increase your efficiency even more, try . Our state of the art marketing calendar will let you control every aspect of your social media all from one place. Plus, don't forget Task Templates make it easy to build reusable checklists for all your social media tasks.  Start a trial  or sign up for a demo  today.